Nimit Gupta- Digital Marketing Consultant
As an MBA (Marketing & IT), I have over 4 years of experience in managing marketing activities including ATL and BTL activities, digital marketing, analytics and social media listening.
On a daily basis, I handle activities such as managing and coordinating marketing and creative staff, leading market research efforts to uncover the viability of current and existing products/services, and liaising with media organizations and advertising agencies.
I am also responsible for working with executives to determine budgets, targets and participating in discussions to develop pricing strategies for products and services.
I am working towards a position where I can lead a team and teach others how to effectively manage and grow existing business.
I AM REALLY GOOD AT THE FOLLOWING TECHNICAL SKILLS
DIGITAL MARKETING IS MY GREAT PASSION.
“Cases Solved with Arguable Efficiency”
PREVIOUS ASSOCIATIONS THAT HELPED TO GATHER EXPERIENCE
2017 – NOW
WeP SOLUTIONS LIMITED
Assistant Marketing Manager
As the marketing manager, I am responsible for developing, implementing and executing strategic marketing plans for their new line of business, WeP Digital Services Limited in order to attract potential customers.
My day-to-day tasks include managing and coordinating marketing and creative staff, leading market research efforts to uncover the viability of current and existing products/services, and liaising with media organizations and advertising agencies.
I am also responsible for working with executives to determine budgets and targets and participating in discussions to develop pricing strategies for products and services.
2016 – 2017
Digital Marketing Manager
At Yappily, I managed Social Media Marketing- Planning & executing the strategy and roadmap across multiple touchpoints like Facebook, Twitter, Pinterest, Instagram and LinkedIn.
I was responsible for planning, executing, monitoring, optimization and analysis of digital campaigns on Facebook, Twitter, Pinterest and Google AdWords platforms
I managed content and creative strategy to plan and execute design and content elements for Social Media Marketing, Email Marketing and Digital Advertising. Other tasks included managing SEO and analysing performance using Google analytics
2015 – 2016
Digital Marketing Manager
At Affimity I was completely responsible for the analytics part of the business which I did using Google Analytics and few other tools.
Apart from generating weekly growth reports, which helped in understanding the growth of the company, I helped in deciding the strategy based on what is working and what is not.
I was part of the team handling the digital marketing activities like Facebook marketing, Twitter Ads, Google AdWords.
2014 – 2015
Senior Research Associate
At Genpact I was responsible for managing social media project of one of the largest pharmaceutical companies in the world.
My responsibilities included taking out relevant data based on defined parameters for quality control and do data analysis.
I used to develop actionable insights which were readily implementable in line with the KBQs and was responsible of sending out monthly client report.
EXCELLENCE TAKES A LOT OF EFFORT!
GOOGLE ADWORDS CERTIFIED
The AdWords exams cover basic and advanced advertising concepts, including campaign set up, management, and optimization.
This exam covers basic and intermediate concepts, including the benefits of online advertising and AdWords, and best practices for managing and optimizing AdWords campaigns.
GOOGLE ANALYTICS CERTIFIED
The Google Analytics individual qualification exam covers basic and advanced Google Analytics concepts. This includes topics such as
1) planning and principles
2) implementation and data collection
3) configuration and administration
4) conversion and attribution
5) reports, metrics, and dimensions.
THE ROOTS OF EDUCATION ARE BITTER, BUT THE FRUIT IS SWEET
INSTITUTE OF MANAGEMENT TECHNOLOGY, NAGPUR
PGDM- Marketing and Information Technology
2012 – 2014
LOVELY PROFESSIONAL UNIVERSITY, PUNJAB
2008 – 2012
I AM OKAY TODAY, BUT IN A YEAR YOU WILL SEE ME, I'LL BE AMAZING.
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