Best Digital Marketing Tips For Startups
Digital Marketing Tips
Many people have requested me to write about what Digital Marketing tips and tricks they should use for their startups. Today if you are not digitally active, you cannot survive. If you are expecting some sort of magic tip that will take you to the top, close the page.
The truth is there are no cheats or shortcuts for the Digital Marketing. That being said, it is not too difficult to understand how Digital Marketing works and implement the strategy to grow your startup.
The main issue that companies face in today’s competitive environment is gaining visibility. Remember you are competing with millions of marketing messages that users get bombarded with every day. Apart from that, for a startup funds is also a bottleneck. You have to be smart in utilizing the money.
So what a marketer has to do to make the startup a digital success? Here are some points to guide you:
Get on Social Media
According to makeuseof.com Over 75% of all Internet users use social media. This should give you an idea how important the Social Media is.
It will give you the platform to promote, engage with the users. Also you can use Social Media for promotion and customer service.
Frequency and Consistency is the key
So you have come on Social Media. Now what? Simple- Post on Facebook, Tweet on Twitter, Pin on Pinterest. You get the idea.
But be regular with your posts. Identify the best time to target the users (using analytics and research) and post consistently. Keep the messages to the topic. Do not divert. For example it would be disastrous if an IT firm starts posting about irrelevant topic, say, movies!
One more tip regarding the posts. Do not get over excited and flood the profile with content every 5 minutes. Maintain an optimal number of posts daily, on regular intervals.
Buffer App reports that the optimal number of posts to Facebook is between five and 10 times a week, Twitter is five tweets a day and LinkedIn and Google+ tied for one time a day.
Remember you are sharing content for the customers. If you keep on promoting your brand/ product, customers will get fed up and ultimately stop following you.
Users have to feel that they are getting value out of the time they are investing in reading what you have shared.
So keep sharing information related to the business you are in. To give an example, a travel company will share information such as best places to visit in a region.
The social media users are your prospective customers. You have to leverage them and make them feel valuable.
Engage with users. If a user compliments or praises the services/ product, thank them. If a user doesn’t like your product and posts negative about you, don’t be afraid. Ask what went wrong and fix it.
Best thing about this is that the users will feel that their opinion is being valued and that your company is empathetic.
You have the capability to turn a negative incident into a positive one. You have the opportunity to show users how good your customer service is!
Today if you have to reach the maximum audience you have to invest some amount in promotion as well.
Be it Facebook ads, Sponsored Tweets, Google AdWords or Premium services on LinkedIn, you have to pick a right platform and start promotion.
The best part is it is not expensive. A good number of people can be reached by investing just few dollars.
You must have heard- Content is the king. It is true! What good are your strategies if you are not able to convey your message to people!
Think about what you want to convey!People today have a very short attention span. With so much information available, it is very easy for a user to miss or ignore your message. If your content is not well formulated, you’ll struggle.
Keep the content to the point and be precise. Hire a good content writer that can help your company.
You must have seen infographics, short videos, memes, etc. getting viral on the internet. They serve better purpose of generating awareness about a brand than the usual (boring) text.
There are many free online services that you can use. For example explainer videos are one of the best ways to convey your message to the user.
For this thee are several free tools that a startup can use. For example Google Analytics is one of the best and most widely tool used to understand what is happening on your website.
Now you have an idea how to grow digitally. Keep in mind, it will take some time to get the desired results. Be patient and expect results in 6-12 months depending on your strategy.