Digital Marketing Simplified!
What is Digital Marketing?
Digital Marketing is a term being used widely and I am sure most of you must have heard about it. But very few people actually know what it really means.
Digital marketing, simply put, is marketing in 2016 since almost every marketing tactic has a digital aspect to it. It is a term used to describe the integrated marketing services used to attract, engage and convert customers online.
What does Digital Marketing consist of?
Ever heard of Content Marketing, SEO, SEM, Social Media Marketing and Online Advertising, Google Analytics Analysis, Online Traffic etc.? Every single one of them is an individual and comprehensive part of Digital Marketing.
Apart from the Internet (social media being the primary channel), digital marketing includes promotional efforts using mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television, radio channels and much more.
Digital Marketing is seen as the grouping of push and pull Internet technologies to implement marketing campaigns. Digital Marketing not only promotes a product/ service, it also consists of the analysis of the marketing campaigns to understand what is working for the organization and what is not.
And this is real time analysis which consists of many factors such as what is being viewed, how often, how long, as well as other actions such as responses rates and purchases made.
How is the analysis done?
Analysis of any Digital Marketing campaign cannot be done without the appropriate tools. There are numerous Digital Marketing tools in the market like Google Analytics, Sprout Social, Alexa etc. We’ll discuss these sometime later.
Here’s a short video by SAS Software which will help you guys further in understanding the concept!
Remember that digital marketing is different for every business. The strategy of an e-commerce company will never be same as that of an IT firm or a social media company or an educational institute.
This is a relatively new field and is constantly evolving with new technologies being created all the time.